Since 1912

WELCOME TO
GENENA’S WORLD

We invest in our people by providing the utter possibilities for them. We acknowledge their needs, wants and aims for a better future.

INNOVATION

We support the initiation of ideas, we succeeded to present to the Egyptian market the first mall experience, integrated commercial units and ice-skating venues.

EXCELLENCE

Maximized results are all that we are keen about in a professional and effective attitude.

INGENUITY

Every single detail is based on deep and continuous studies to propose the ultimate value.

CONTINOUS DEVELOPMENT

We are committed to serving the highest quality and we had a major fingerprint in such values.

70+ YEARS OF EXCELLENCE

Acknowledge the gap or the flaw in the market is a first step followed by creating separate and several modules to best solve this specific gap in our research phase. Our research reaches a fruitful phase when paired with development routines. Our shared research and development methodologies allowed us to be one of the most successful businesses in the local market. The tangibility of our ideology is illustrated in our obvious enlargements in the recent years.

WELCOME TO GENENA’S WORLD