It is a vast setting where everything is reachable and attainable. It shares lots of attractions and soul-feeding vibes to make it a heart’s favorite place to go. In 1997, we had the full mall concept in mind. We believed in it and insisted on presenting it as an initiative in Egypt under the name of Genena Mall. We implemented the mall experience within the Egyptian society for the first time by combining entertainment activities, shopping practices and dining outlets including a recent vegan dining brand to be launched soon. Along the time, competitors adopted the same concept and established malls across the country. Yet, Genena mall succeeded to maintain a prudent existence in the market

Genena mall is considered as one of the earliest shopping malls in Egypt. It hosts multiple shops of different natures and experiences with its famed snow skating site.