The story of … GENENA GROUP
The story of …
GENENA GROUP

In the early nineties, the world was witnessing industrial evolvement, technological innovation, and huge commercial expansions. Since the world was observing new trends and incidents, we shared the same ideology and in 1950 specifically marked the first operating year for Genena group.

Our group always believed in the power and impacts of families. We have always appreciated our roots and acted upon it to propose to the world a timeless organization marked with our own family name,

“We always believed in the power of family, and always will!”
MOHAMED GENENA – OUR PRESIDENT.

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WELCOME TO GENENA’S WORLD

WELCOME TO GENENA’S WORLD

Our main inspiration is our people. We believed that our success will be built over time because of our community; our family. Through our journey of 70+ years, we proposed integrated entities in different sectors only to please our families. In other words we are a family of businesses proposed to a family of people. Our differently natured entities are common in values which define our solid existence in the market and most especially in the people's hearts. Our values of excellence, taking initiatives and innovation created an ever-lasting warm experience related to our name till the time being.

STARTED BY TSEPPAS
STARTED BY TSEPPAS

Named after the family name of Greek chef Evanglos Tseppas, who crafted the pastry brand to serve the royal family and the high-end customers back in 1912. TSEPPAS proposed the most decent quality back then in French pastries to suit the royal class taste. In the 1950s, Genena group acquired the brand to present a whole new tasteful experience that merges between the quality of French pastry and the highly demanded Middle Eastern desserts.
The Middle Eastern culture is attached with the dessert consumption especially during religious holidays. TSEPPAS earned the love and loyalty of its consumers as the optimum quality is always proposed and a variety of desserts is always on the shelves.
Hundred years and more and still TSEPPAS a family member who shares our memories of joy and happiness.

Named after the family name of Greek chef Evanglos Tseppas, who crafted the pastry brand to serve the royal family and the high-end customers back in 1912. TSEPPAS proposed the most decent quality back then in French pastries to suit the royal class taste. In the 1950s, Genena group acquired the brand to present a whole new tasteful experience that merges between the quality of French pastry and the highly demanded Middle Eastern desserts.
The Middle Eastern culture is attached with the dessert consumption especially during religious holidays. TSEPPAS earned the love and loyalty of its consumers as the optimum quality is always proposed and a variety of desserts is always on the shelves.
Hundred years and more and still TSEPPAS a family member who shares our memories of joy and happiness.

THE MALL EXPERIENCE – GENENA MALL
THE MALL EXPERIENCE – GENENA MALL

Step in the mall …
You are in the biggest little amusing venue now.
It is a vast setting where everything is reachable and attainable. It shares lots of attractions and soul-feeding vibes to make it a heart’s favorite place to go. In 1997, we had the full mall concept in mind. We believed in it and insisted on presenting it as an initiative in Egypt under the name of Genena Mall. We implemented the mall experience within the Egyptian society for the first time by combining entertainment activities, shopping practices and dining outlets including a recent vegan dining brand to be launched soon. Along the time, competitors adopted the same concept and established malls across the country. Yet, Genena mall succeeded to maintain a prudent existence in the market.
Genena mall is considered as one of the earliest shopping malls in Egypt. It hosts multiple shops of different natures and experiences with its famed snow skating site.
Genena mall is a remarkable mall with a distinctive nostalgic experience.

“You, me and everyone has memories there!’’
Our CEO about GENENA MALL

OUR PORTOFOLIO
OUR PORTOFOLIO
OUR PORTOFOLIO

Over the time, we succeeded in presenting tangible services across various sectors including real-estate developments, commercial-related services, constructions, trading, property management, malls, touristic investment food & beverages and soon agricultural investments. The integration between these services formed our strong existence in the market.
Our existence, success and profitability are based on our investment in people.

PEOPLE’S INVESTMENT
PEOPLE’S INVESTMENT
PEOPLE’S INVESTMENT

We invest in our people by providing the utter possibilities for them. We acknowledge their needs, wants and aims for a better future. We think, craft and create solutions for a facilitated living. On a business level, we standardize our core values to suit our people’s investment mindset.

OUR VALUES
OUR VALUES
INNOVATION

We support the initiation of ideas, we succeeded to present to the Egyptian market the first mall experience, integrated commercial units and ice-skating venues.

EXCELLENCE

Maximized results are all that we are keen about in a professional and effective attitude.

CONTINOUS DEVELOPMENT

We are committed to serving the highest quality and we had a major fingerprint in such values.

INGENUITY

Every single detail is based on deep and continuous studies to propose the ultimate value.

Mission
Mission
Mission

Our heritage as an investment firm commits us to value quality and the continuous development to achieve the greatest benefit and satisfaction for all who deal with us.
We Initiate, apply, and transcend business knowledge and values across our generations for an ever-lasting consumers’ related value proposition while standardizing our aims to bring solutions for every business we step in.

Vision
Vision
Vision

Our vision is to continue seeking initiatives and proposing values of investments to maximize our existence through the upcoming years.

70+ YEARS OF EXISTENCE
70+ YEARS OF EXISTENCE

Acknowledge the gap or the flaw in the market is a first step followed by creating separate and several modules to best solve this specific gap in our research phase. Our research reaches a fruitful phase when paired with development routines. Our shared research and development methodologies allowed us to be one of the most successful businesses in the local market. The tangibility of our ideology is illustrated in our obvious enlargements in the recent years.

ABOUT OUR FOUNDER
OUR FOUNDER
ABOUT OUR FOUNDER

An eye to the future with intentions to grow, develop and emphasize the community around. Mohamed Genena shared these traits and applied his future-oriented mindset to create vast investment gateways for the public benefit. Unlikely, Genena aimed for the benefit of the people and set them as the ultimate priority, seventy years and up till now, our creations are people oriented. He aimed to provide exquisite service for the end users, provide investment and job opportunities, boosting the Egyptian economy and raising the competition benchmarks.

Mohamed Genena always believed in a better future and the abilities of the community and himself. While sharing his own mindset of endless ambitions and ultimate excellence, he proved himself as a people-oriented businessman and determined entrepreneur. The successes achieved and the representable story of Genena was and always will be influential for generations.

It is a success story that turns into a heritage.

HUNDRED YEARS AGO, WE TOOK THE INITIATIVE, BECAME LEADERS AND CREATED OUR OWN TIMELESS LEGACY!

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